One of the best ways to draw more clients and more profits into your nail business is by running promotions year round. Promotions offer a great way to capitalize on the holiday buying frenzy when people want to buy and spend money!
If you are not putting your business in line to get some of the millions being spent every year on Hallmark Holidays you are leaving money on the table.
Here’s a Small list of Promotional Ideas you can run.
(If you need help with marketing your promotion, sign up for 6 Figure Nail Technician Beauty Marketing Boot Camp: Beauty Marketing Bootcamp)
- Mother’s Day
- Father’s Day
- Valentines Day
- Sweetest Day
- New Years
- Your Business Anniversary
- Boss’s Birthday
- Summer’s Coming
- Spring Break
- College Students
- Martini’s and Manicure ( after salon closes for couples)
- Bring a Friend Day
- Black Friday
- Cyber Monday
- Back to School
Well this is more than 16, the more the merrier! You can be as creative as you like. You can even make up a reason to have a promotion!
Managing your promotions
One key to making promotions work is consistency. You should choose the holiday (s) or special promotion(s) you want to run and run it every year.
Put these on your business calendar so you know when each holiday and is approaching and to remind you to get started promoting it to your clients and potential clients.
You can do gift baskets, gift certificates, beauty packages at a special rate, couples packages, Free gift with service, Nail Art specials, Selfie contests and more!
Every year you should be running your promotions like clock work. When you do this and you offer great products and services around these times, people will come to expect and be on the look out for your deals every year!
Use word of mouth, flyers and post signs in your salon. Start promoting at least 2 months before the holiday to pump up your upcoming promotion deals. Don’t wait until the day of , that will be too late.
Have fun, be creative. Consistency is the key to making it work!
Need marketing help? Sign up for the 6 Figure Nail Technician Marketing Bootcamp Here
Your’s in Success,